![]() JME famously turned ‘Boy Better Know’ to a successful business. It has worked for many before, from Jay Z’s ‘Rocawear’, which once had annual sales of $700 million to Joey Bada$$’s ‘ ProEra‘ merchandise which have even been worn by Ex ‘White House’ resident Malia Obama, and let’s not forget when 2 Chainz made a cool $2 million just from selling a ‘Dabbing Santa’ jumper during Christmas. Selling merchandise as a form of revenue stream has been the go to method for rappers for years. His explanation may seem very simple and almost unbelievable (especially to those conspiracy theorists who are convinced that their is some kind of corporate machine behind Chance) but it could actually really just be that simple – Plus he wouldn’t be the first to get rich with such a formula. “How do you make money” Katie Couric asked during a recent interview with Chance, to which he happily replied: “By selling merchandise at … selling tickets and reinvesting in myself… also by being faithful to my consumers and to God” For a rapper to have never charged for his music and become a millionaire it was bound to raise some eyebrows and cause some head scratching. Chance The Rapper is a successful independent artist who since coming into the game, has released only free music.
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